Overview and Job Summary

The Program Communications Officer is a key member of the office, working closely with the China Food and Nature Resources Program, China Sustainable Investment Program, China Comms team and global peers to develop and carry out high-quality, effective and timely communications.

This position requires a broad range of professional communication skills that will advance programs’ work in China to advance the reputation of the office and even the whole institute. The position requires strong skills in writing, editing, media relations, stakeholder engagement and coordination.

Job Responsibilities

1. Program Communication Planning and Execution/ 项目传播战略规划与落地

• Develop comprehensive communication strategies aligned with the program’s strategies, including short- and long-term plans.

制定符合项目整体战略的传播战略，包括短期和长期传播计划；

• Translate program communication strategies into actionable communication actions， messages and deliverables, driving cross-programs/offices/functions collaboration to ensure efficient execution.

将项目传播战略分解为可执行的传播行动、信息和成果，推动跨项目/办公室/职能部门协作并确保高效落地；

• Identify communication opportunities and risks, propose innovative solutions, and enhance the organization’s public impact.

识别传播机会与风险，提出创新解决方案，提升组织的公众影响力;

• Establish mechanisms to evaluate communication effectiveness and regularly report   key communication goals indicators

根据数据结果优化传播策略，实现可持续传播效果;

• Provide timely support to the China Core Comnms communications team, including message inputs, branding promotion, mechanism improvement, internal communications support, etc.

及时为中国核心传播团队提供支持，包括核心项目信息建议、品牌推广、机制完善、内部传播支持等多个维度。

2. Content Creation & Event Support / 内容创作及活动支持

• Create and edit content related to project topics, including but not limited to statements, blogs, reports, and press releases.

完成项目议题相关议题的内容创作和编辑，包括但不限于声明、博客、汇报、新闻稿件等；

• Plan and execute activities related to program topics, including but not limited to agenda design, conference arrangements, media engagement, and impact assessment.

完成项目议题相关议题的活动策划，包括但不限于议程设计、会务安排、媒体互动、影响力评估等

3. Communication Coordination / 沟通与协调

• Independently lead the communications efforts of large multinational projects, coordinating with other country offices, programs at WRI, and external stakeholders to ensure the smooth progress of project communications.

独立牵头大型跨国项目的传播工作，积极协调WRI其它国别办公室、项目组及外部利益相关方，确保项目传播工作顺利推进；

• Respond to WRI global requests and coordinate with WRI China leadership and program staff for support and information requests.

回应WRI全球请求，并与WRI中国领导层和项目工作人员协调支持和信息请求；

• Support relative communication activities (both internal and external) for programs, including agenda setting, media invitations and overseeing the design and production of event materials.

支持与项目组相关的各类内部、外部传播活动，包括安排和发送媒体邀请，监督活动材料的设计和制作；

4.Media and Public Relations/ 媒体与公共关系

• Together with China Core Comms Team, build and maintain long-term relationships with the media, partners, and stakeholders in program-related fields and sectors.

与中国核心传播团队一起，建立并维护项目相关领域内的媒体、合作伙伴及利益相关方的长期关系；

• For public opinion crisis, with close collaboration with China Core Comms Team and China Compliance team, develop crisis management plans in advance and respond swiftly to emergencies.

针对舆情危机，在与中国核心传播团队和中国合规团队密切合作的基础上，提前制定危机传播预案并在紧急情况下快速响应。

Qualifications
 

• At least 5-6 years of professional experience in a communications field, either with the news media, non-governmental organization (NGO), or public relations firm;

在新闻媒体、非政府组织或公共关系公司拥有至少5-6年的传播领域专业经验；

• Deep understanding of program-related topics, like food, agriculture, biodiversity, finance, trade and supply chain;

对项目相关议题有深刻理解，包括食物、农业、生物多样性、金融、贸易及供应链等；

• Deep understanding of international organizations and strong commitment to sustainable development.;

对国际组织有较为深入的了解，且对可持续发展有坚定信念和深刻理解；

• Proficiency in email marketing and promotion on domestic and international social media platforms, including WeChat, Weibo, LinkedIn, facebbok, and X, with keen awareness of global trends and public sentiment.

熟悉邮件公关及在微信、微博、领英、脸书、X等国际国内常见的社交媒体平台推广内容，对全球热点和舆情趋势有敏锐嗅觉和深刻洞察；

• Willingness and ability to work travel throughout China and internationally. Adaptability to cross-cultural work environments, international and domestic travel, and multi-time-zone collaboration.

适应跨文化交流的工作环境、国内外差旅和跨时区工作；

• Bachelor’s degree required , with Masters preferred;

学士学位，硕士优先；

• Excellent verbal and written skills in English and Mandarin, with professional experience;

优秀的英语和普通话口头和书面表达能力，具有专业经验；

• Ability to communicate effectively with various stakeholders, including senior representatives at NGOs, business and government;

能够与各利益攸关方进行有效沟通，包括非政府组织、企业和政府的高级代表；

Required Competencies

• Excellent writing and editing skills, in English and Mandarin Chinese

优秀的英语和普通话写作和编辑技能

• Strong communication planning skills, including understanding of communication strategies

强大的沟通规划技能，包括对沟通策略的理解

• Excellent organizational, coordination, and planning skills;

优秀的组织、协调和规划能力

• Experience working with media and understanding of media relations, with media contacts, preferred;

有媒体工作经验，了解媒体关系，有媒体接触经验者优先；

• Understanding of online communications, including writing and developing web content

了解在线交流，包括撰写和开发网络内容

• Ability to work independently and resolve problems; and work in a highly collaborative work environment.

独立工作和解决问题的能力；以及能够在高度协作的工作环境中工作。

How to Apply

Applicants must apply through the WRI Careers portal to be considered. Final candidate will be required to take a writing test.

    Reporting

    Director of China Food and Nature Resources Program & Sustainable Finance Program

Salary and Benefits:

    Salary is commensurate with experience and skills. WRI offers a generous, comprehensive benefits package.

            Duration: full-time regular

    Location: Beijing, China